Tested in every family situation, even the most challenging ones.
Pufina is a Romanian brand that provides you with a complete and diverse range of products for all the surprises and challenges of an (un)ordinary day: from toilet paper to kitchen towels, facial tissues, or paper tissues.
is a brand that focuses on 4 values:
Quality
We only use 100% cellulose to produce all the product lines in our portfolio. This allows us to offer superior quality products that withstand culinary experiments and unforeseen situations and are there when you want to take care of your loved ones.
Sustainability
We understand the impact we have on the environment, and therefore, we make every possible effort for Pufina to be a model of sustainability – from the production chain to packaging. You can learn more about sustainability in the world of Pufina by clicking here.
Availability
The Pufina portfolio is based on products specially created to cover a wide range of needs and budgets. Carefully tailored to different customer categories, Pufina products ensure a fair quality-price ratio and are a straightforward choice for household consumers.
Care
For people and nature. The cellulose used in production comes solely from forests grown specifically for paper production, and each purchase is made only from safe and authorized sources. The products are dermatologically tested to respect the skin's balance and provide optimal comfort during use.
Pufina is part of the Pehart Group portfolio, the leading tissue paper producer in Romania.
2022
2022
The new packaging line for facial tissues in cardboard boxes is being installed.
The new high-performance line for the production and packaging of toilet paper and kitchen towels is installed.
2021
2017
Pehart Group is acquired by the investment fund Abris Capital Partners. The company has approximately 600 employees.
The factory in Dej is equipped with two production lines for paper napkins and tissues.
2016
2015
Investment fund Abris Capital Partners acquires 55% of the Pehart Group and supports the development of the company by relaunching its own brand Pufina.
The factory in Dej is built with new production lines for jumbo rolls and two production lines for toilet paper and paper towels.
2012-
2007
The Petrești mill is equipped with new machinery for the Jumbo paper production line and the toilet paper and kitchen towel production line.
The year of the launch of the Pufina brand for household and personal use.
2005
1912
The company becomes the largest paper producer in the country.
The first Pehart paper mill is established in Sânpetru near Sas Sebeș-Zărnești: a symbol of industrialization in Romania and a source of stability for the local community.
1837
Pufina is part of the Pehart Group portfolio, the leading tissue paper producer in Romania.
The new packaging line for facial tissues in cardboard boxes is being installed.
2022
2022
The new high-performance line for the production and packaging of toilet paper and kitchen towels is installed.
2021
Pehart Group is acquired by the investment fund Abris Capital Partners. The company has approximately 600 employees.
2017
The factory in Dej is equipped with two production lines for paper napkins and tissues.
2016
Investment fund Abris Capital Partners acquires 55% of the Pehart Group and supports the development of the company by relaunching its own brand Pufina.
2015
The factory in Dej is built with new production lines for jumbo rolls and two production lines for toilet paper and paper towels.
2012-
The Petrești mill is equipped with new machinery for the Jumbo paper production line and the toilet paper and kitchen towel production line.
2007
The year of the launch of the Pufina brand for household and personal use.
2005
The company becomes the largest paper producer in the country.
1912
The first Pehart paper mill is established in Sânpetru near Sas Sebeș-Zărnești: a symbol of industrialization in Romania and a source of stability for the local community.
1837